Speaker: An extremely important topic
that correlates to components on a slide
is the Guttenberg Diagram.
Let's start with a simple definition.
It describes the general pattern the eyes move through
when looking at evenly distributed homogenous information.
Now let's read that last part again.
Homogenous means equal
and this is why I emphasize
to have one key argument or statement
explained on one slide.
It also helps the viewer to understand the topic.
This is our example slide like we already know it.
Divided into four equal pieces.
The Guttenberg Diagram explains these areas,
these four equal areas as the primary optical area,
which is the main point where you start the viewing.
The strong fallow area,
where on the far right side it starts to fall off
and you are going to the next piece.
The weak fallow area,
also falling in the corners.
And the terminal area,
where you probably will end up reading as the reader.
The good empiric diagram
also explains the reading gravity.
Gravitating from the left area towards the bottom.
The pattern itself suggests that the eye will sweep across
and down the page in a series of horizontal movements
called axis of orientation.
Each sweep starts a little further from the left edge
and moves a little closer to the right edge.
It suggests that the strong and weak fallow areas
fall outside the reading gravity path
and receive minimal attention
unless of course, emphasized enough.
If you make a big red footer
and a big red logo on the right top side,
someone will see it but that isn't probably what you want.
If I would be to draw how a normal person watches the slide
it would be probably something like that.
You would sweep across from the top left side
towards the bottom right side.
This is why it was so important to understand
the components of a slide first
before I show you the Guttenberg Diagram
that can already give you so much information
about how your future viewers
will see your presentations.
Based on that knowledge
you will already start to craft better presentations.